Aramco's Strategic Expansion: Entering the Philippine Retail Market with Valvoline-Branded Lubricants

Introduction

Aramco is expanding its global presence, now entering the Philippine market via a strategic partnership with Unioil Petroleum Philippines, bringing Valvoline-branded lubricants to consumers.

Strategic Goals

• Market Penetration: Targeting high-demand regions in the Philippines for premium lubricants.
• Brand Awareness: Leveraging Valvoline’s global reputation to capture consumer trust.
• Sustainability Focus: Introducing eco-friendly lubricants in line with Aramco’s environmental initiatives.

Consumer Impact

Customers benefit from premium-grade lubricants that enhance engine life, fuel efficiency, and overall vehicle performance. Retail activation programs and digital campaigns aim to educate consumers about lubricant technology.

YouTube Video: Aramco Expands Retail Presence in the Philippines